Hello, I'm Yash.
/yuhsh/
I'm a UI/UX Designer. Give me a gnarly, half-defined problem and I'll come back with an opinion — one I'm happy to have wrong, as long as the research and a round of critique are what change my mind, not just my own taste.
What I bring to a team.
Structure in ambiguity
Handed a confusing problem or a messy team situation, I'm usually the one who ends up mapping it out on a whiteboard so everyone else can follow along.
Research-backed decisions
I ground design choices in real user behavior instead of guesses, and I'm comfortable running the research myself when there's no one else to do it.
Rapid prototyping
I move from sketch to testable prototype quickly, so ideas get validated with real users before a single line of production code is written.
Design ↔ development
I'm comfortable enough in the codebase to prototype in-browser and speak the same language as engineering, which keeps handoff honest.
Where I've worked
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Sep 2023 — Present
Career Break
Prepared for the NID entrance exam for the M.Des in Design Strategy & Management, then enrolled in the Executive PG Certification in UI/UX Design at iHub DivyaSampark, IIT Roorkee, applying the training through freelance work and the self-directed concept projects above.
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Jan 2023 — May 2023
Industrial Trainee · 2323 Designs
New Delhi, India · On-site. Designed the landing page, navigation, product, and category pages, plus the mobile app, for 2323 Designs' Shopify-to-StoreHippo migration — onboarding vendors, coordinating with the dev team, and running a SWOT and competitor analysis of six sustainable e-commerce brands.
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Jun 2022 — Aug 2022
Strategy Design and Communication · Desmania Design
Gurugram, India · On-site. Created the design brief and kickoff deck for Desmania's redesign, benchmarked against IDEO, McKinsey & Company, Accenture, and Tata Elxsi, then designed the information architecture, sitemap, and interactive prototypes for the Homepage, Career, Work, and Info pages — validated through UX research with people both familiar and unfamiliar with the brand.
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Aug 2021 — Nov 2021
Design Researcher · ONEHOUSEDESIGNS
Kolkata, India · Remote. Conducted a market and SWOT analysis of OHD's ed-tech client Aerobay against BYJU'S, Unacademy, and Vedantu, then built proto-personas and research screeners for students, parents, and educators to inform a mobile-first positioning strategy.
Things I've written.
Medium post
Where I studied.
Executive Post Graduate Certification in UI/UX Design
iHUB DivyaSampark, IIT Roorkee
Bachelor of Business Administration (BBA) in Design Strategy and Management
World University of Design