Desmania Design

Rebuild Design consultancy platform that design from Car to Jar

Role: Strategy Design and Communication Intern

Timeline: Jun 2022 – Aug 2022 (3 months)

Location: Gurugram, India · On-site

Company: Desmania Design Pvt. Ltd. — design consultancy

Redesigned Desmania homepage

Design, from sketch to shelf

Desmania Design is a product design consultancy working across automotive, consumer electronics, and home appliances — turning early concepts into designs that are ready to manufacture and sell. This project turned that same thinking on the studio's own website.

The Desmania team reviewing a concept car design on-screen The redesigned Desmania homepage shown on a laptop
Discovery

The raw research board, before the synthesis

Before the findings on the right were written up, this is what the actual discovery workshop board looked like — who Desmania serves, how people search for it, and what the website audit turned up.

What Desmania serves
Specialization in Consumer durables, Automotive, FMCG
Engineering for Industrial Design
In house Prototyping
Innovation Lab – Desmania
Stakeholders
Employees, Clients, Directors/CEO, Interns, Students, Brand/ Company, Designers, Engineers, Curious people
People who want to understand or want to know what desmania is and what it does
Culture
Contribute, Learn and Fun
Open environment
Keywords
Clients, Design Thinking, Multi disciplinary, Consultancy, Industrial Design, Automotive, Inventors, Researchers

Facilities provided, Culture, Stakeholders

Types of people searching about desmania
Students, Designers, Engineers, Interns, People keen to join Desmania, CEO/Directors, Employees, Brand, Company, Curious People
% of people searching about desmania
About 20% people are visiting Desmania for their interest. 80% are those people who are eager to know about the company or what they does
How people search about Desmania
It's mostly online. Product design/ product design in India/ best product design studio in India/ best product design studio in delhi/Gurgaon
What comes to mind when they hear about desmania
Product Design, Automobile, Prototyping, Sustainable approach
How people know about desmania
Through googling/ Visiting/ Hearing from someone else/ Recent award or news/ From colleagues or Students/ Advertisement/ Products
Who are the people visiting the website?
Brand/comapny, CEO/Director, Job seekers, Interns, Clients, Employees and common people
Whom does the website help?
To everyone viewing the website for interest or just curiosity
Plus points of the website
Mentioned everything about every field they work in or work for, Good readability
Is there any need to update the website
Yes
Major Problems found in the website
Problems in organization of data
Scattered data and info
Contents are not in proper order
Confusing for the users to navigate through several websites
Placement of content, icon, visulas
Repeatation of content
Similar contents not grouped together
Visuals are not that engaging
How the problems could be addressed
User interview— their problems, preferences and opinions
Easy Communication
Arranging data in proper order
Bold & Focused
Use of less text
To make it more simple
Use of Visulas & Infographics
Grouping similar items
Good Pictures
Readable fonts (Thin Fonts– eg)

Benchmarking

To ground that brief in something more than opinion, we benchmarked Desmania against seven competitors across two very different markets:

Competitors for benchmarking · India

Tata Elxsi logo Tata Elxsi
Studio ABD logo Studio ABD
Foley Designs logo Foley Designs

Competitors for benchmarking · Global

IDEO logo IDEO
Accenture logo Accenture
McKinsey & Company logo McKinsey
BCG logo BCG

Insights

From the 2022 website trend study, the shifts in web design worth designing toward:

Increased sense of Playfulness in web design
One page Websites
Showing Dynamic object / images
Linear placement of content
Use of Geometry
Use of Art–Deco
Use of illustrations
Oversized Typography
Moving Type
User Persona

Who the “cold visitor” insights point to

Two personas built from face-to-face sessions with real people around Desmania — each shown the website live and reacting to it in real time, not filling out a survey after the fact.

Riya Verma persona: The Fresh Perspective — goals, needs, pain points, and bio Aryan Mehta persona: The Detail-Driven Maker — goals, needs, pain points, and bio
User Interviews
User Interviews: 8 people interviewed, ages 22–45, a mix of Desmania employees, past and prospective clients, and people unfamiliar with the brand, with two conversations featured as the personas above
Information Architecture
Information architecture sitemap: Home Page branching into Home, Info, Work, Careers, and Reach Out, with Work split across Industrial, Digital, Visual, and Mobility studios
Grayscale wireframes for the Desmania website: homepage hero, product pages like the Robertshaw Smart Knob, the DesmaniaX process diagram, services, stats, awards, careers and contact screens laid out across the sitemap
Trust Building (Why): the villa booking interaction depicting a smooth, stress-free travel booking experience, with trips across the other groups comparable
Before & After

What actually changed on the homepage

The old desmania.com landing screen against what shipped — the direct result of the research, IA, and visual system above.

Before
Old Desmania homepage: a blurry stock photo hero behind a maroon logo panel and a small quote overlay reading 'We create sustainable brand impact through Design Thinking!'
After
Redesigned Desmania homepage: an oversized headline reading 'scripting success stories through design thinking & doing' next to a product carousel with Red Dot and iF award badges
Prototype

The interactive prototype, live

The Figma prototype this redesign was handed off from — click through it directly.

Desmania Design logo

This site is now live

The redesign shipped and is live today.