Redesigning the core dashboard for Flowbase
Led a ground-up redesign of a B2B analytics dashboard, unifying 14 legacy screens into a single, extensible component library.
Read case study →Available for select freelance & full-time roles
Senior UI/UX Designer — 8+ years turning ambiguous problems into interfaces that are simple, usable, and easy to build. Currently partnering with product teams end to end, from research to shipped, measured outcomes.
I get handed ambiguous, half-defined problems and come back with interfaces that are simple to use and easy for engineering to build — not because I guess well, but because I run the research, push back on scope, and stay in the room through implementation.
I care about the details other people skip — empty states, error messages, loading behavior, keyboard navigation — because that's usually where trust in a product is won or lost.
Exploring AI-assisted design workflows and motion design for interfaces, while leading design at Flowbase.
Led a ground-up redesign of a B2B analytics dashboard, unifying 14 legacy screens into a single, extensible component library.
Read case study →Ran a mixed-methods research study to diagnose a 60% drop-off in onboarding, then redesigned the flow around the findings.
Read case study →Established a token-based, WCAG AA-compliant design system used across 6 product teams.
Read case study →Designed and prototyped a new self-serve checkout flow, validated through moderated usability testing.
Read case study →I don't open Figma until I understand what's actually broken, and why it matters to the business — not just the user.
Research, critique, and iteration happen with engineering and product in the room, not delivered as a finished surprise.
A shipped v1 that's 90% right beats a perfect mockup that never sees a real user. I'd rather learn from production.
What that looks like on a real project
Leading design for the core product, mentoring two mid-level designers, and driving the team's design system strategy.
Owned end-to-end design for the mobile app, from research through shipped features, partnering directly with founders.
Designed client web and mobile products across fintech, healthcare, and e-commerce; built the studio's first shared component library.
Started in visual design before moving into UX, focusing on landing pages, email, and early product screens.
"Yash has a rare ability to simplify genuinely hard problems. Our activation numbers moved because of the onboarding work, not just the visuals."
"The design system Yash built is still the backbone of how our teams ship today. Thoughtful, well-documented, and genuinely used by engineers."
"One of the few designers who can run a research session, present to execs, and still sweat the pixel details in the same week."
Open to select freelance projects and full-time roles. The fastest way to reach me is email.