2323 Designs
Shipped ↗Redesigned the landing page, navigation, product and category pages, and mobile app for a live Shopify-to-StoreHippo migration.
Read case study →Available for select freelance & full-time roles
I design interfaces that hold up
I'm your design × business hybrid: UI/UX designer with a BBA in Design Strategy & Management, comfortable building with AI and a little code of my own. I spend more time on empty states and edge cases than on hero shots — that's usually where a product actually falls apart.
Ambiguous, half-defined problems are the ones I get handed most — a brief that reads like three different features stitched together. I run the research, push back on scope where it doesn't hold up, and stay involved through implementation instead of handing off a file and moving on.
The details most people skip are the ones I notice first: empty states, error copy, what a form does when someone tabs through it instead of clicking. That's usually where a product feels careless, or doesn't.
Completing an Executive PG Certification in UI/UX Design at IIT Roorkee, and applying it through freelance work and self-directed concept projects.
Redesigned the landing page, navigation, product and category pages, and mobile app for a live Shopify-to-StoreHippo migration.
Read case study →Researched, benchmarked, and designed the sitemap and IA for a design consultancy's flagship site as the hub cross-linking its four other properties.
Read case study →Researched an EdTech client's market position against three competitors, then proposed a feature direction across three audiences.
Read case study →I read the brief twice before opening Figma, and I ask why it matters to the business, not only the user — those two answers aren't always the same.
Critique and iteration happen with engineering and product already in the room. A "finished" file presented as a surprise just means the surprise happens later, mid-sprint.
A v1 that's 90% right and live beats a perfect mockup nobody's used yet. I'd rather find out what's wrong from real usage than keep guessing in Figma.
What that looks like on a real project
Prepared for the NID entrance exam for the M.Des in Design Strategy & Management, then enrolled in the Executive PG Certification in UI/UX Design at iHub DivyaSampark, IIT Roorkee, applying the training through freelance work and self-directed concept projects.
New Delhi, India · On-site. Designed the landing page, navigation, product, and category pages, plus the mobile app, for 2323 Designs' Shopify-to-StoreHippo migration — onboarding vendors, coordinating with the dev team, and running a SWOT and competitor analysis of six sustainable e-commerce brands.
Gurugram, India · On-site. Created the design brief and kickoff deck for Desmania's redesign, benchmarked against IDEO, McKinsey & Company, Accenture, and Tata Elxsi, then designed the information architecture, sitemap, and interactive prototypes for the Homepage, Career, Work, and Info pages — validated through UX research with people both familiar and unfamiliar with the brand.
Kolkata, India · Remote. Conducted a market and SWOT analysis of OHD's ed-tech client Aerobay against BYJU'S, Unacademy, and Vedantu, then built proto-personas and research screeners for students, parents, and educators to inform a mobile-first positioning strategy.
"Yash helped me with the design work for my social media content. He understood my requirements quickly and created clean, engaging visuals. He was easy to work with, open to feedback, and always delivered thoughtfully. I'd definitely recommend him for UX/UI and creative design work."
"During his tenure, Yash Gunwant was obedient, honest, and dedicated to his project."
"Completed Phase of Design Research."
Open to select freelance projects and full-time roles. The fastest way to reach me is email.